Umbrellar Group, backed by Pencarrow Private Equity consists of six New Zealand owned brands which service over 87,000 customers with complex enterprise deployment of cloud Infrastructure and web/online services such as website hosting, domain names and email productivity. 


Umbrellar group


We serve our customers across multiple brands delivering two distinct propositions: helping you succeed Online or in the Cloud.

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Umbrellar, the Cloud focused business unit amongst the group, is a partner-led organisation. We’re focused on empowering our customers and resellers in making the most of the Microsoft Cloud to digitally transform New Zealand business.

We truly believe our partnerships make more possible and that there are more ways than ever to create new business opportunities. We are here to help partners and customers be the hero in their very own NZ success story and we aim to be the partner of choice within the NZ IT industry, and the number 1 services provider for the Microsoft Cloud. Our guiding statement and promise is to bring the best people, partnerships, resources and expertise to NZ business to achieve more with the Microsoft Cloud.

From Microsoft Azure, Azure Stack, Microsoft 365 to Dynamics 365, we strive to curate the most comprehensive network of partners that are the best in their respective industries, technologies and domains.

Freeparking and Openhost

The Online side of Umbrellar Group has been powering NZ businesses since 1997. We offer Web Hosting, Domain Names and Online Solutions through multiple brands.

Our premium Online brands include Freeparking and Openhost, supported by our digital agency solution Synapse Search.


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Our Executive Team

Michael Foley

Umbrellar Group CEO

Director and Chief Executive at Umbrellar operating top New Zealand online brands like FreeParking, OpenHost and Domains4Less. Michael is also a founding Partner of Voco, a business consultancy that helps enterprises manage large scale, transformative change. Michael has a long background leading high performing teams in and around technology enabled business and has a passion for all things New Zealand.

Michael Foley

Robert Rolls

Umbrellar Group CFO & Head of Online

Robert is the Director and Chief Financial Officer at Umbrellar operating top New Zealand online brands like FreeParking, OpenHost and Domains4Less. In addition to these duties he also runs the Online business as Head of Online, which operates Umbrellar’s domain name and web hosting services. Rob has a wealth of experience working in the information technology and services industry. He is skilled in M&A, Cloud Computing, Business Development, and Entrepreneurship with a strong finance professional graduating from the Cass Business School in London.

Robert Rolls

David Howden

Head of Cloud

Dave leads the cloud business for Umbrellar. Dave is accountable for strategy, vision, alliances, sales and operations of the Umbrellar business unit. He has over 17 years operational and commercial experience, as well as engineering technology strategies for some of the largest IT and telecommunications companies in the world, such as British Telecom and Orange PCS.

His outcome-led approach, entrepreneurial attitude and creative nature provides a successful combination and are a key differentiator when it comes to positioning, commercially architecting, and leading digital transformation for businesses working with Umbrellar.

David Howden